Presenters at the 76th Annual Academy Awards? will be the first to try the new Modern Rituals treatments by Fresh. Recipients of the 2004 Oscar? baskets will receive a certificate for a Fresh in-store Modern Rituals treatment and $500 of delectable Fresh products with a jar of best selling Brown Sugar Body Polish.

Fresh Modern Ritual treatments are one hour, one to one treatments with a licensed esthetician. Customized to address specific skin types, conditions and concerns, Fresh Skincare is integrated with restorative methods to achieve visible results, long-term benefits and a sense of renewal both internal and external. Incorporating Fresh Skincare with massage, and steam, Fresh Modern Rituals are designed to leave complexion refreshed and glowing, neither reddened nor irritated (no extractions are performed).

"Eventually we would love to see Modern Rituals offered in all Fresh stores," stated Fresh co-founders Lev Glazman and Alina Roytberg. "Each Fresh treatment is a journey: immersion in a multi-sensory experience that culminates in visible and lasting results."

Recipients of the 2004 Oscar? baskets will be able to choose from one of the following five Modern Ritual treatments:

Fresh Harmony Face Treatment: Balance & Nourish

Fresh Harmony Face Treatment: Purify & Control

Fresh Harmony Face Treatment: Age-Defy

Fresh Harmony Face Treatment: Ultra-Nourish

Fresh for Men Face Treatment

Modern Rituals will be available on March 1st exclusively at the Los Angeles Fresh store located at 8671 Sunset Plaza, in the middle of West Hollywood's most popular shopping destination. With prices ranging from $75 (Fresh for Men Treatment) to $150 (Fresh Harmony Face Treatment: Ultra Nourish) the cost of all Modern Rituals Treatments are redeemable in Fresh products at the time of treatment.

About Fresh

Spanning Skincare, Makeup, Fragrance, Haircare, Bodycare and Home, Fresh is the destination for everything you need. Since 1991, Fresh has changed the course of beauty. Building on cultural foundations of the past and utilizing the evolving research and technology of the present, Fresh creates future traditions of beauty.

Lev Glazman and Alina Roytberg, husband and wife co-founders of Fresh, believe that every product must be as enjoyable as it is effective. Sophisticated delivery systems and innovative formulas advance the performance of ingredients both familiar and exotic. Visually engaging packaging reveals sensuous textures and scents for a uniquely gratifying multi-sensory experience. Trusting their instincts and responding to their own genuine needs, Lev and Alina keep Fresh consistently ahead of the curve. We invite you to begin your journey with Fresh.