Beginning this month, visitors who sign up for Palacinka.com's free newsletter will have the opportunity to review a full sized brand name beauty product.

After receiving their free beauty product, they will have two weeks to use and then review on Palacinka.com.

This will be an ongoing monthly promotion.

Palacinka.com was launched because there was an unfulfilled need for honest reviews of cosmetics, skin and hair care products for women of color. "There are other beauty product review sites online, but they're often attached to a beauty publication or cosmetic company, so the reviews are not necessarily objective they are usually an advertisement" says Editor-in-Chief, Risi-Leanne Baranja. "In addition, the consumer audiences on these sites are often not made up of a significant number of women of color, who often have different needs and experiences with hair and skin products and certain categories of cosmetics -- like foundations, powder, concealer and blush for instance."

Says Baranja, "With Palacinka.com consumers can go on the site to the Product Review Discussion Boards, and give their opinions of how a particular product worked (or didn't) for them. We also provide links to various online stores where they can do more research on the product, or purchase it."

Baranja and the small Palacinka.com team are all self-proclaimed "cosmetics junkies" of various backgrounds representing today's multi-cultural mix and outlook ? Baranja, African-American, and the others are of multi-racial, Latino, and Asian decent. "Our team represents the direction that the US population is going in, which is also a global reality. Many beauty companies who recognize this are responding with more and more products and categories to fufill the needs of various women of color." The Palacinka team all have backgrounds in advertising and marketing, cosmetics, and fashion, but for Baranja this project was also the result of a need that she felt in her own life. "I envisioned a site like Palacinka.com because it was the site that I always wanted to find on the web myself! There have been many products I've tried over the years that I wish I had been able to have a first hand account of before I spent the money and then wasn't pleased with the results."

Palacinka is an Eastern European word for a crepe, but also a nickname for a pretty woman.